#WhenItClicks
Marc-André, Justin, Reda, Laurent, and Manuel have each had to deal with a multitude of challenges. Today they are accomplished young men with bright, well-paid futures ahead. In the documentary series these inspiring ambassadors don’t hold back about issues shared by many boys and are very easy to identify with. #TonDéclic #WhenItClicks is on Facebook, Instagram, and YouTube.
The social digital documentary campaign #TonDéclic #WhenItClicks is produced by Films de l’Oeil for the SRAM (Service régional d’admission du Montréal métropolitain) and targets young men between 18 and 25 to inspire them to stay in school or go back to school in order to qualify for better jobs.
Simon Goulet
Born in 1962 in the Lower St. Lawrence region of Quebec, Simon Goulet has directed over 20 projects. His first interest was the documentary. He was influenced by the films and working methods of the National Film Board of Canada where, working in distribution for 12 years, he screened thousands of documentaries and animated films. During that time he directed a reflection on abstract art with Les Personnages and a portrait with La main lumineuse. After studies in marketing and film & television, he earned a degree in Fine Arts from Concordia University where he directed Ad vitam aeternam…Amen! and Chutes de neige. His work then grew more experimental, leading to a sort of visual fairyland in Nivis (prize-winner in Cork and Montreal) and Chroma cola. In 2003 he completed OÏO, a “cinepainting,” 11 years in the making, in which he mastered his technique. (21 international prizes) Concerned by the large numbers of boys dropping out of school, Simon Goulet returned to the documentary and in 2013 delivered Un gars, c’est un gars! (A Guy’s a Guy!) to Radio-Canada.
Credits
Original Idea Geneviève Lapointe
Basic Concept Catherine Drolet
Consultant in Development Marie-Ève Berlinger
Direction Simon Goulet
Research Ania Kazi
Script Fabien Fauteux
Cinematography Alex Margineanu
Editing Annie Deniel
Music Raphaël Reed, Intermède Music
Postproduction Services PMT
Trailer Editing Vincent Guignard
Graphic Identity Jean-Maxime Brais
Production: documentaries and digital campaign
Catherine Drolet
© Films de l’Oeil
